Ambio Film Brings Brand-New Display Solution to the CES 2018

Ambio Film, a revolutionary PDLC film that is reinventing the smart film features and transforming its applications, has unveiled itself for the first time in North America through the CES 2018.

Ambio Film showcased its diverse capabilities with three installations: a store window that can also serve as a digital display, a museum display window overlaid with description, and a simple 3-sectioned light box.

Like a TV. Yet it Does More.

The first installation, a 2x2M woodbox store window mockup, generated immediate attention as visitors were curious about its function. It left a strong impression with its clear and vivid visuals combined with its large and “square” display, which differentiated itself from the typical television screen size of 4:3 or 16:9. Ambio Film can be applied to surface of any sizes and removes the dimensional constraint to digital advertisement design. In addition, Ambio Film’s ability to switch easily between transparency and opacity unleashes a new marketing possibility. When pedestrians walk pass these store windows during the day, they see products; at night, these windows become a digital ad display. This versatility allows businesses to optimize the use of their store front.

Screen Overlay is No Longer a Science Fiction

Ambio Film’s second installation presented an unprecedented feature in the smart film industry: “dimmability.” This installation was a mock museum display window made by a glass acrylic box coated with Ambio Film at its front. Along with the binary pottery artwork by Kamm Kai Yu, a projector the size of an android phone overlaid the description of the artwork on the glass acrylic art display, providing a clear explanation of the artwork. For the first time, the PDLC film can be adjusted to any degree of transparency and opacity. The dimmability was regulated by a remote control, an accessory developed by Ambio Film. This created a refreshing application showing clearly to human eyes the object inside the glass and the text overlay.

UV Out. Nearly 100%.

The last installation was an acrylic box whose three partitions were used to illustrate Ambio Film’s ability to block UV rays. Each section inside the box was lit by multiple fluorescent acrylic panels’ absorption of the UV lights, and each partition was coated with Ambio Film. From the front of the box, it’s clear that the UV rays did not emanate through the Ambio Film-coated acrylic partitions, indicating a total blockage of UV rays. This illustration showcased Ambio Film’s function as an effective window blind.